Gasten
Gatsen: Your Crypto & Gift Card Exchange in Nigeria Gatsen is a specialized cryptocurrency exchange platform designed to serve the Nigerian market, offering seamless and secure transactions for its users. 👉 Designed the user interface (UI) and user experience (UX) for Gatsen, a crypto-to-Naira and gift card exchange platform, focusing on intuitive transactions and a seamless user journey.
The Challenge and My Role
Simplifying Crypto-to-Naira Transfers
Crafting a streamlined flow that made sophisticated financial transactions feel like simple, everyday tasks, while maintaining the robust security expected of a financial platform.
Elevating the Gift Card Selling Experience
Selling gift cards online can often be an uninspiring, fragmented process. For Gatsen, the goal was to make this a signature, highly valuable feature, not just a utilitarian afterthought. The challenge was to create a flow that was not only efficient but also distinctively user-friendly and appealing.
I dedicated significant effort to:
Developing a seamless, guided experience for gift card liquidation, from quick valuation to secure payout, ensuring it felt like a premium service.
Designing persuasive yet unobtrusive calls-to-action and interactive elements that encouraged immediate engagement while clearly communicating the value users would receive.
Ensuring the gift card module possessed its own unique identity within the platform, making it a compelling reason for users to choose Gatsen over other, less integrated solutions.
Guiding Cross-Functional Synergy
Successful product development hinges on fluid collaboration. As a designer on the Gatsen project, I proactively engaged with various teams to ensure our user-centric vision translated into a robust and scalable product.
This involved:
Fostering strong partnerships with Product Management and Engineering teams, consistently aligning design decisions with Gatsen's strategic goals and technical feasibility.
Orchestrating productive design reviews and feedback loops, ensuring our iterations were informed by diverse perspectives and technical realities, leading to smooth development handoffs.
Results & Impact
Results and Impact
My design efforts directly translated into a more accessible, trustworthy, and efficient platform, fundamentally enhancing the user journey on Gatsen.
Elevated User Confidence and Adoption: By prioritizing clarity and intuitive financial flows, the redesigned crypto-to-Naira conversion experience significantly reduced perceived complexity. This fostered greater user trust, encouraging broader adoption of digital asset transactions among new and experienced users alike. The simplification made Gatsen a go-to platform for secure crypto-fiat exchanges.
Enhanced Operational Efficiency and Scalability: Through meticulously crafted design systems and clear documentation, the collaboration with engineering teams resulted in smoother development cycles and fewer design-to-development discrepancies. This foundational design work ensures Gatsen can efficiently scale its offerings and integrate future functionalities without compromising the established user experience.
Strengthened Brand Perception: The cohesive and user-centric design approach across the platform has solidified Gatsen's reputation as a reliable, modern, and user-friendly financial service in the Nigerian market. This consistent, positive user experience contributes directly to brand loyalty and market differentiation.
